Hi and welcome! I'm Jessica Kim, the founder of BabbaCo.
I am a Jersey girl - born and raised – and proud of it! I was the youngest of 3 kids and we had the most supportive parents. My dad was a psychiatrist (enough said) and his #1 goal was to protect our self-confidence. I remember him saying, "if YOU believe in yourself, then everyone else will believe, too. Be yourself. Do what you love. Dream big because you can do it." And believe I did...
I started my first company at the ripe age of 19 literally out of my dorm room at Brown University. With my shiny braces, I raised a million dollars of funding for my company called "Jessica’s Wonders" best described as the "Ben and Jerry’s of baked goods". The slogan captured it all: "Mmm-hh…so good it’ll make you wonder". This was my first job out of college and I successfully grew it to millions in revenue, national distribution, and impressive press features in People, Wall Street Journal, Boston Globe, and Inc. Magazine. More than anything though, I learned some key lessons early on: to follow your passion, seize the opportunities, and the power of sharing your story.
More than a decade later, I am now a mom of three scrumptious kids: Kayla "sweets" (6), Grant "the beast" (3), and Brandon "bubba" (1). I wanted to follow in my parents’ footsteps by making it a priority to raise confident and happy children. My life always seems to be a bit hectic, but I knew the most important thing I can give to my kids was my love and quality time. Our life is filled with a million to do’s and bins filled with forgotten things. We spend so much time doing things FOR our families – yet sometimes we forget to spend time WITH them.
So, that’s why I started BabbaCo to create products and ideas that are super practical, fun, and realistic for busy parents to actually use. It all starts with the parents and in the home. We, as parents, are their first teacher, their first love, their first cheerleaders, and we shape their early perception of the world. It can be daunting sometimes, especially as we juggle everything around us. So, join us on our mission to be purposeful and intentional about raising kids who are selfconfident and full of joy. Let the adventures begin!
Check out Jessica Kim’s full bio and press coverage.