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Hi there! This is a place where I share my random thoughts, startup stories, and real steps throughout the journey of being a mompreneur. Looking forward to hearing from you!

Wednesday, July 22, 2009 2:33 PM


Show your stuff, baby!

 

We LOVE trade shows!  It's a great way to interact with new accounts, existing customers, and fellow mompreneurs!  As long as you wear comfortable shoes (this is where the rule "fashion hurts" is broken), then you're set.  We united with a few other great kids-related products for the show and we had a blast!  We had wine, cheese, and candy everywhere.  I will be following up with specific products that we now love!  My lil' K is now using some of them (like the 4 Peas backpacks, Yikes Twins towels, and Constructive Eating utensils), and we're huge fans.

This show for some reason was a great reminder of banding together with other entrepreneurial companies.  I love seeing what people are creating and promoting. There were family-owned businesses, mompreneurs, rep groups, and inventors.  The energy you get from someone talking about their creations is awesome.  The best advice I got from an experienced entrepreneur was "JUST DO IT!"  He may have stolen that from Nike, but that phrase has layers of meaning.  Just take that next step because every step is closer to getting that sale, accomplishing your goal, and creating the next big thing.  I love watching people chasing their dreams.  JUST DO IT!

Thursday, July 02, 2009 1:47 PM


Can vomit say "I love you"?
The answer is YES!  I had a very interesting morning.  It's my hubby's birthday (yeah!) and we were finally going OUT to celebrate.  So, I woke up extra early, got Kayla ready earlier, had everything set for the day to be productive, and we were right on track....until 8:30am.  As we were driving in the car on the way to school, Kayla was singing her usual "Itsy Bitsy spider" songs, etc.  Then, all of a sudden, she started squirming like crazy.  "Kayla baby, are you ok?  We're almost there.  Don't worry."  She kept squirming and moaning.  Then...it happened.

She threw up everywhere!  *sigh.  I was shocked and worried.  Even as an infant, Kayla never really threw up at all.  This is literally the 3rd time she ever vomited.  She looked shocked, too.  Then started saying, "oooo...dirty. Very dirty, mommy."  I turned around, went home, and literally had to cancel all of my meetings, plans, etc. 

The PRE-mommy Jessica would have been frustrated and frantic about getting everything done.  But, for some weird reason, I felt an overwhelming sense of LOVE.  I felt LOVE for Kayla.  I felt LOVE for being a mom.  I felt her love for me as she said, "thank you, mommy! I better. You happy?  I happy."  These are the times that moms make a difference.  I cleaned her up, put her in comfy sweats, cleaned the car, and just watched a movie with Kayla as I stroked her back. 

The vomit on my cute new outfit (ready to go out after work), the cancelled meetings and work...it all didn't matter!  The day was a bonus day spending relaxing time with Kayla making sure she was feeling better.  I later laughed about it saying that there is nothing better than being a mom.  Who plans for this kind of stuff?  No one, but I learned to LOVE the unplanned moments of truly taking care of this little munchkin.

(Don't get me wrong.  I don't want it to happen again soon!  I can feel LOVE in other, cleaner ways.)

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Wednesday, June 24, 2009 1:04 PM


My hilarious meeting with Eddie George!
This is somewhat of an embarrassing story, but a few weeks ago, BabbaCo had a booth at an entrepreneurship conference.  It was great!  We had a blast sharing our company and products with everyone.  Mid-morning, this guy comes to the table and seemed very interested in the BabbaCover.  We greet him and start our pitch.  Then, I noticed his name tag and asked him, "Oh, do you work at FeldCo (a local well-known window company)?"  He looked confused...and then I realized that EVERYONE has the FeldCo logo on their name tag because they are the main conference sponsor. (doh!)  He tells me that he is a second year MBA student.  So, we continue talking about what he'll do when he 'graduates' and what he's interested in.  He was extremely articulate and smart.  He talked about his interest in venture capital opportunities, entertainment, entrepreneurship, etc.

Once our conversation ends, he actually buys a BabbaCover Piggy in PInk style for a friend of his!  Once he left, my friends around me said, "Jessica, do you know who he is??"  I reply, "I think his name was Eddie George, he's a second year."  They literally smack me and say, "He is an NFL football legend!!  He won the Heisman Trophy (the most prestigious athlete award) and is a LEGEND.  His wife was on the latest Survivor where the public fell in love with her. etc. etc. etc."  MAN!  I had no idea!  I watch football occasionally...mostly at Super Bowl parties.  I enjoy it, but I don't keep up with it.  I can certainly, however, appreciate an incredible athlete who accomplished so much!! 

So, Eddie George is our newest customer! :)  All I have to say is that I got to meet him for who he is as a person vs. being star struck.  He is an incredibly humble, articulate, intelligent, and driven guy. He even emailed the next day saying how great it was to learn about BabbaCo and told us how much he liked our products!  What a nice guy!!  Thanks so much, Eddie George!! :)



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Wednesday, June 24, 2009 10:48 AM


Celebrity Baby Blog freatures BabbaCover!

Celebrity Baby Blog featured our BabbaCovers on June 17th!  Click on the picture for the direct link.  Thanks to the wonderful Celebrity Baby Blog team for helping us launch the Airy Cotton version with SPF and UV 50+ protection!  Lots of orders came in and we're really grateful to be amongst the other great products!

Limited time offer coupon code: BABBACELEB for 15% on our website

Tuesday, June 09, 2009 1:37 PM


Capturing those memories...
Don't you have those moments where you crack up at your baby or kids and say, "I have to write that down", but you never do?  Maybe they said or did something hilarious or super sweet that you want to remember forever.  I tried journaling both on paper and on computer, but it just got overwhelming to keep up with it.  I'm still trying the photo albums, but I just have a pile of pictures in my folders. You don't need anything fancy or elaborate.  You just want to remember, so you can share them with your babies when they grow up.

I just discovered 2 ways of doing this from 2 super dads. 

1.  Your phone!!  My good friend, Troy, keeps an ongoing log of these events and phrases from his kids on his Blackberry note function.  When it happens, he just types away.  When we were on a business trip, he shared memories from when his kids were 2 years old!  They are now 8.  So, he kept this method up for a long time.  Here are some of his entries:

3/9/2005 -  (4 yrs old daughter, a day after her doll’s rocking chair had been taken because she was abusing it) "Daddy I think we need to review the rules of the house.  When someone says 'please' that means you should do what they ask.   Like 'please can I have my rocking chair back.'"

02/08/2008: (3.5 yrs old son) - Wanting to play with a new Lego set labeled 7 - 15 yr olds, I explained that the pieces were too small and he could play with it when he turned 7 yrs old.  He ran off to his room and came back saying "Daddy, I am ready for the game - I have my binoculars so I will be able to see the small pieces!"

2.  Google Word Doc!!!  Today, my hubby just shared with me a Google Word doc of all the funny stories about lil' K.  I had no idea he was keeping something like this.  It melted my heart.  Lil' K will grow up with all of these sweet memories.  Now, we share the document on Google, so I can add my stories to it throughout the day.  Here is an excerpt from it:

1/10/2009 (23 months) We were watching Sesame Street and they were showing a clip...

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Tuesday, June 02, 2009 10:50 AM


Airy Cotton kicks off the summer!
 

FINALLY!  The Airy Cotton is here and ready to protect your babies from the sun and UV rays!  This product took a lot of our energy in the last few months.  We had to get the design and SPF testing exactly right!  We are SO SO happy that it is finally here...

Inspiration...

We got SO many requests from Florida, California, Arizona, Hawaii...and all the SUMMER baby mommas to create a version for the summer.  This is such an example of the power of real moms with great suggestions!  Initially, I was going to create a simple, cotton cover, but then I took a trip to sunny Cali with my daughter.  As I was slathering sunscreen on her arms and securing a SPF hat on her, I talked to a mom of a 3-month-old next to me.  She said, "I can't wait until I can take my baby outside with sunscreen.  She's too young now."

It hit me!  Too young to go outside because of the sun?  Absolutely not!  But, the fear of sunburn on their delicate skin is completely valid.  So, I created the Airy Cotton BabbaCover with SPF and UV protected 50+ fabric, so it shields your baby from the harmful sun and rays.  The fabric has been officially tested and approved by the International UV Testing Laboratories.  The sides are completely airy with mosquito netting, so your baby stays nice and cool inside. It also keeps the pesky bugs out!

So, go out and enjoy the nice weather and outdoor activities!  We got you covered...

Doctors recommend...

Parents all know that babies need to be protected from the sun.  It's commonly known that sunscreen is not recommended for babies younger than 6 months.  Here is what the real sources say:

"Protecting babies from sun exposure is extremely important. Not only will this help them avoid serious skin damage for the future, but babies are more vulnerable than children and adults to burns and overheating or heat stroke. While sunscreens can protect infants from burning, the best way to avoid heat stroke in young babies under 6 months is by keeping them out of direct sun." Dr. Andy Bernstein, Northwestern Suburban Pediatrics

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Wednesday, May 13, 2009 11:26 PM


Is it a BOY or GIRL?? SATIN BOOTY!!...
Imagine having to put a 1,000 piece puzzle together...just to find out the sex of the baby!  Well, a friend of mine made her parents put together a huge puzzle just to find out.  She and her hubby put it together, wrote a message on the back, and then sent it to their parents.  It took them 3 days (very impressive) to put it together, but they really enjoyed it!  Her hubby even encoded the gender within the note on the back! 

It's so interesting how people are finding such creative ways of sharing the gender of their baby with others.  Man, I basically just emailed people and told them "it's a girl..woohoo".  I didn't even think of it as a creative opportunity!  I love it though!!

That same friend then sent out a text message to non-family members with the following message: "Scramble word of the day: SATIN BOOTY".  When I first received this, I immediately thought of underwear or something. (Sorry, I was still in potty training mode.  Although on second thought, why did I think that?  Toddler underwear is NOT made of satin!  Anyways...you're now entering my random stream of consciousness.)  ANYWAYS... I sat there thinking for a minute and then realized it unscrambles to..."IT'S NOT A BOY".  How fun and tricky.  Again, I love it.

My co-worker's friend actually created a conference call for those who wanted to find out the gender of her baby.  Yes...she actually created a call-in number with an access code!  Hilarious!  We called in and everyone was waiting for the big news.  Once she shared she was having a girl, we all cheered and clapped.  So funny!

I love how people are getting so creative with every aspect of having a baby!  It just shows the excitement and fun around this amazing experience.  I definitely need to step it up with my second baby (no, I'm not pregnant).  Maybe I'll rent a skyscraper...nah, that might confuse other expectant moms.  Maybe I'll create a fortune cookie message...?  I need to get some ideas from all of you out there.  Impressive...and fun.

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Wednesday, May 06, 2009 12:53 AM


Insomnia or parenthood?
It's 2am and I'm wide awake.  The television is on. I'm watching my TiVo recorded Oprah Show episode, catching up on Facebook news, doing laundry, and editing our new packaging design.  The rest of the house is quiet, which is so nice! 

I have always been a late nighter my whole life.  I never remember having a set bedtime, I averaged 3 hours of sleep in college, and I bought too many things on late night infomercials (remember the thigh master and the potato rotato peeler?).

Now that I'm a mom, I cherish these hours!  10pm-2am is the sweet slot of time where it's MINE.  I read what I want (besides board books), I eat what I please (instead of Cheerios off the floor), and I can sit in silence (just sitting is nice!).  I also get some of the best work done during these hours because I can finish one task without being interrupted.  Even if I'm a bit tired in the morning, it's all worth it because the time is so sweet. 

The hilarious thing is that I'm not the only one who feels this way!!  I now call this time slot "PARENT Power HOURS".  Being a mom-owned business, I do a lot of business with other parents.  I joined Twitter a few weeks ago (www.twitter.com/babbaco) and since it's LIVE, I realized all the other parents are up tweeting at this late night time.  When I email our mom-owned retailer partners at 1am, they reply to the email within 2 minutes. It's now common to end meetings with "Let's follow up on this...probably at 11pm later today, right? (chuckle)  After the kids go down and we have some quiet."

This is what I do love about technology.  It allows us parents to balance.  We can spend more time with our families during the day, yet still connect with the world that would have been 'sleeping'.  This is just a THANK YOU from a working mom to Bill Gates, Steve Jobs, those who claim to have invented the internet, and the other Insomniac parents out there who love their "power hours". 

 

 

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Monday, April 20, 2009 10:32 AM


Our new product - BabbaBurpies LAUNCH today!
Finally, we can officially launch the BabbaBurpies today!  Check out the pics below!

 

The story behind the BabbaBurpie:

Little K was a drooler and spitter.  I ALWAYS carried around a burp cloth and used several a day.  I was out one day and Little K had a MAJOR spit up session.  I only had one burp cloth with me.  I used every inch of it, but it wasn't enough.  I ended up crumpling it up and shoving it in my diaper bag.  When I got home, I took it out and the mess got everywhere.  After doing this several times, I created the BabbaBurpie.  It's a burp cloth that is like 2-in-1.  When one side gets dirty, stained, or wet, literally turn it inside out and you have a clean, dry side.  If your baby really spits up 'stuff', then you can contain it as if the burpie was a pouch.  It won't mess up your diaper bag then!

It's a SIMPLE idea, but it hasn't been done before at all!  Our design (patent pending) is another BabbaCo type of product - simple. functional. super cute.  As a mom trying to balance all that life brings, every product I buy or create HAS to be functional.  I'm a really practical mom.  I don't buy excessive toys or things (athough my hubby would disagree with that statement. hehe).  I'm just like every mom out there who needs some HELP.  So, BabbaCo is trying to do that via innovative products, recipe sharing (soon to come), and whatever else I discover along this journey.

BabbaBurpies make a great baby shower gift, hospital visit gift, or "I need one for myself" item!  Something that is really new out there, but something that parents will truly appreciate.

How do I name the product styles?

Every product style is named after an inspirational mom, a baby who touched our lives, or someone who has a great message.  For example, Anna & Lili is...

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Friday, April 17, 2009 1:32 AM


The big Day 3 of Potty Training
Today is Day 3!!  So, the unfortunate thing is that I needed to go back to work!  Something urgent came up and I had to take her to our sitters.  I guess that's the reality of a motherhood though.  Whether you're working, staying at home, or juggling multiple children, there may be hiccups to the 3-day plan.  As one mom wrote to me, life cannot fully be put on hold.

With that said though, I stuck to the potty training Day 3.  Little K kept dry all night.  One of the potty training "rules" or suggestions is to stop liquid 2-3 hours before bed time.  This was really hard for us because we eat around 7pm and she likes to drink some milk before bed.  So, I'm weaning her off of milk right before bed.  I still bring it up as part of the routine, but it has maybe a few sips in it.  Little K just says, "all done" afterwards and doesn't realize how little there is in the cup. 

Our sitters have a handful of kids and they are amazing at keeping up with potty training, so things went well during the day.  Little K went potty there successfully...but, also had 1 accident - during her nap.  She didn't go #2 the whole day.  I consider this a great achievement, but it's still not completely potty trained 100%. 

Here are my overall thoughts on my personal experience with potty training.  Take what you want from it, but you asked me to share my real time experience with you.

- Just like everything about parenting, no ONE method fits all.  The influx of feedback from you out there made me realize that there are so many variables that are crucial elements of potty training.  For example, type of childcare.  Some have a nanny at home.  Some have a pre-school type care.  Others have a smaller environment homebased care.  This makes a difference on the urgency of potty training, too.  Some daycares don't accept kids who aren't potty trained, so that parent has to figure something out quicker.  The obvious elements are the child's personality and the parent's personality.  Some parents don't believe in giving up a full...

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Friday, April 17, 2009 12:53 AM


Day 2 of potty training
Sorry to those who may not have kids and feel uncomfortable discussing pee.  It's just the reality of having a toddler.  I'll be back blogging about normal things in a few days. :)  THANK YOU to those who emailed, messaged, and left comments for me.  The overwhelming bond and opinions are so helpful.  Please continue to comment on the blog, so other readers can benefit from your wisdom!

So, Day 2 was much better!  I have to admit that I was exhausted after Day 1 and I was dragging my body in the morning.  Little K came into our room at 7am and usually, she would have to drag me out of bed asking for 'jelly stix' (her morning toast sandwiches).  This morning though, she said, "jelly stix", and I kept my eyes closed.  Then, she said, "potty", and I immediately shot up and ran her to the potty.  Nothing happened though.  Now, she knows what to say to get me out of bed.

We went to play downstairs, but I was more prepared that day.  I didn't have any scheduled work or calls.  I was there to solely be Mommy Potty.  It helped because I was more in tune with when she would have to go.  I kept asking her the first hour, but she kept saying "no".  Then, after her breakfast, she asked for the potty.  I ran her over and YES YES YES!  She went potty IN the potty!  We danced, I cheered, and she was proud.  I gave her a chocolate covered pretzel.  I never gave her that before, so it was a BIG treat.  By the way, the whole "go nuts when your kid goes potty" thing is up to interpretation.  I am a hyper spaz to begin with, so my "going nuts" actually made Kayla look at me weird.  She was over it after a while.  I realized a truly genuine strong hug and a "Mommy is SOOO proud of you" actually communicated it better to her.  Again, every child is different, so just figure out how your child receives the applause.

The whole day was overall much better than Day 1, but there were still accidents.  Little K is still figuring out her timing of when she has to go.  She was say "potty", sit on the chair, and then nothing would happen.  30 seconds after getting up, she would go.  As the day progressed, she got better at the timing.

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Tuesday, April 14, 2009 2:01 AM


The "P" Day: patents, potty, pooped
I used to think this thing was so cute.  Not so much after my first day of potty training.  I decided to take the next 3 days working from home to jumpstart Kayla's potty training.  Working from home is hard enough, but adding potty training and patent issues made it a crazy day!

All the conflicting methods of potty training can get confusing.  It wasn't until I updated my Facebook page with the status: "Excited for the first day of potty training.  Wish me luck.  Any advice out there?"  The power of the mom community pulled through with incredible advice and encouragement.  The other influx of emails were from my other mom friends with younger kids saying, "take notes because I'll need them!".  So, I'm going to share my real time thoughts with you parents out there. 

My friend, Sarah, sent me most of the great advice that I decided to use. (thanks, sarah!!!)  Three key steps to start the morning:

- "Have your toddler throw away all your diapers!":  I took off K's diaper, but instead of putting another one on, I opened the diaper drawer and said, "Kayla, can you help me throw away your diapers?  No more diapers for K!!  You're a BIG GIRL now!"  She eagerly threw away all the diapers as if it were a game - going back and forth.  I sang, "No more diapers for me..."  I showed her the empty drawer and said, "No more! All gone!"  She repeated it and understood.  (Of course I didn't throw them away for real!!  Diapers are expensive!!  Make sure the garbage can nearby is clean. ;)  )

- "Put on BIG GIRL/BOY underwear!": Then, I let her pick what color underwear she wanted.  As I put it on her, I showed her mommy's underwear.  Toddlers want to be like mommy/daddy.  She got excited and I kept commenting on how "pretty" the Big Girl underwear looked.  I kept her in just underwear and a long tee all day.

- "Be prepared with the goods":  You'll need lots of liquids (I tried to stay away from juices, but I let her have a...

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Thursday, April 09, 2009 2:40 PM


Parent Tested Parent Approved - WINNER!


On March 16th, BabbaCo found out that our BabbaCover product won the PTPA Media award!  "PTPA Media which stands for Parent Tested Parent Approved is a highly regarded awards program that recognizes new family- and child-focused products that are "parent tested, parent approved".  Consumers and the media look to PTPA as a trusted source for the latest and greatest in parenting products."

We were so excited to have won an award that was tested by REAL parents who used the BabbaCover on an everyday basis.  The best thing for us at BabbaCo is to create products that truly make life easier for parents.  I was so impressed with how detailed the evaluators tested our products. 

Here are some great comments from the parent evaluators:

"Babbaco cover is very well made.  The measurements are much more suitable to the car seat then other comparable products on the market.  I really appreciate the detail put into the design, adding the large pockets was an amazing touch and they secure nicely with the velcro strips!  I believe that my babbaco cover will stand the test of time!"

"I would have to say it exceeded my expectations!  I love that I can toss what I need in the pockets and go keeping my baby protected from all the elements of weather!  All while staying extremely cute and fashionable!"

"Yes I would and I have [recommended this product]. It is a great alternative to the ones that fit in the seat and are not safe to use. I have seen other products similar to this but not nearly as cute or durable and they don't have the pocket which is very convenient."

"I would recommend the BabbaCover 1. it is easy to use 2. comes in a great case for storage and you can throw it in the basket at the bottom of the stroller. 3. no need to search around the house for blankets at the last minute 4. the BabbaCover will stay cleaner for a longer period of time...

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Thursday, April 02, 2009 11:43 PM


I love my retailer partners!

I visited some of my retail partners last week and had a blast catching up with them.  It was incredible to see where they displayed the BabbaCover.  I especially loved visiting Stacey at Peek-a-Boutique!  She is such a fun and sweet person.  Check out her hilarious signs in her store.  (I LOVE these funny signs I've been spotting.  They make me laugh.)  If any of you see some fun signs out there, send me a pic!

        

When I started this company, I didn't realize how many amazing people I would meet.  Creative women, mompreneurs, intelligent business people, hilarious characters...and yet everyone has a sense of depth and heart. 

It's definitely a tough market out there right now with the economy pinch.  Believe me.  I get it. I'm a mompreneur on a startup budget.  I'm working on getting more efficiencies in our operations without sacrificing the quality.  During times like these though, true characters come out.  As the sign says, "$5 charge for whining".  This isn't meant for the kiddos.  Instead of focusing on the downside, I'm going to surround myself around inspirational people who focus on the vision.  I have met some incredible people that I would like to introduce you to.  They helped me rethink motherhood, entrepreneurship, and life.  More to come...

Tuesday, March 17, 2009 7:17 PM


Late night at work = Dadda picnics

I've been struggling lately to keep it all together!  I caught a cold from Kayla (my 3rd one this season!), but there are no breaks for being a mom.  No matter what, babies/kids wake up at the crack of dawn demanding breakfast.  Kayla's thing lately is "jelly stix!!", which are toasted peanut butter and jelly sandwiches cut in stick form - hence the "jelly stix" name.  Laundry doesn't stop piling up.  Dinners have to be made.  Diapers need to be changed, etc. etc.  All you parents out there know exactly what I'm talking about!  There IS no "sick day" for all the mommy duties.  Of course, we love it, but we just need to be sick sometimes, too.

Same goes for being a mompreneur. Every day that is lost, things don't progress.  I don't have to call anyone to say that "I'm sick" with a raspy voice to be convincing, but the flip side is that things don't get done.

I'm working late tonight to make up for the 'sick mode' I've been in for the last week.  I don't do it that often, but it's a trade off for usually keeping great hours to be with Kayla most of the day.  As I was preparing my presentation, I got THE BEST email from my hubby.  It just said, "Dadda daughter picnic! Miss you!" with the attached picture.

Dadda put her picnic table outside on the porch to enjoy dinner in the 70 degree weather together.  We live in Chicago, so 70 degree weather is a HUGE CELEBRATION, especially in March.  He said before she sat down, she said, "FUN!  Where mommy?"  My heart melted.  Talk about motivation to bust out my presentation for the meeting to rush home and join them.  Signing off...to go to a picnic...

 

Tuesday, March 03, 2009 2:18 AM


Hilarious sign...

This past weekend was full of sugar babies...literally.  We visited a friend who just had a baby boy.  He was the cutest!  Then, we walked around the city of Chicago.  It was a bit cold outside, so instead of going to the zoo, we stopped by a cute cupcake bakery cafe.  Check out this sign that they had in their window.  I thought it was so funny and original!  Kayla was a bit wired after the chocolate covered cupcake treat.  Can you imagine if she was given espresso and a free puppy?  :)  I love little things like this that makes you laugh unexpectedly. 

Friday, February 27, 2009 3:58 PM


BabbaCo in CANADA!
I love CANADA!  Peter and I actually got engaged in Montreal, which was the most memorable and stunning place on a quiet December day.  I still have a great warm feeling whenever someone mentions Canada.

A few weeks ago, I got in touch with an incredible woman who distributes products in Canada.  Mary is such an inspirational person all around as a mom of 2 boys running a successful distribution company!  Through her, we are now available in CANADA!  We will keep adding our stores on the "stores" tab of our website.  I wanted to highlight one store in particular who is having a great sale in March.



Purple Pupa (www.purplepupa.com) is an online store in Canada with the focus of offering American products to Canadians.  What a perfect match!  They carry clothing lines such as Deux Par Deux, Juicy Couture, Baby Legs, and so much more.  She has something for boys and girls sizes 0-16! The name was inspired by their nickname for her daughter, which was "pupa" meaning "doll" in Italian. So cute! You'll find whatever you need at this adorable store with amazing taste!



Purple Pupa is one of our first retailer partners in Canada and they now have the BabbaCovers!  FREE shipping to Canada for all orders over $99 before taxes and there is a special discount code for everything (including sale items).  10% off with code: PUPA2009.

I love all of these incredible moms who are running their successful companies all over the world!  There is nothing like a business call that gets the job done, yet we're able to swap stories about our kids or our conversation gets interrupted by her son running off with the other phone receiver.  It makes me so proud to be a MOMpreneur.  To all of you out there, a huge HIGH FIVE, hip bump, and happy dance.  Looking forward to furthering our partnership!

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Monday, February 23, 2009 11:53 AM


Pregnancy & Newborn Magazine puts BabbaCovers on its "A-List!!"

Pregnancy & Newborn magazine is one of my favorites!  I would always read it in the doctor's office while I waited.  The one thing I would always flip to is the section where it gave me the Best List of everything out there that new moms needed.  So, I was ecstatic when we found out that Pregnancy & Newborn magazine put the BabbaCover on its "A-list" in its February 2009 issue!!  Woohoo!  It's great to know that all the testers, editors, parents, and consumers love the BabbaCover as much as we do!

A huge thanks to the Pregnancy & Newborn crew!

Sunday, February 15, 2009 11:09 PM


Piggy in Pink...makes her debut!
Pretty in Pink....is now Piggy in PInk!  Some people ask me how these designs get created.  Why a Pig??  Well, we received a slightly darker shade of pink than what I originally ordered for the new pink Beep Beep.  Instead of returning it, we thought, "what else could we do with this?"  Can we make a pink poodle?  NO.  What about a pink elephant?  NO, that's stretching it.  Then, Esther suggested a PIG!  Of course!  Babies are our little piglets...it's perfect!

We researched all the different types of pigs out there.  What do real pigs look like?  What do cartoon pigs look like?  (Do you remember Porky the Pig...th..th...tha...that's all folks!?)  Luckily, people on our team were obsessed with pigs, so we rounded all of them up.

  Who knew there were so many different versions?  We played around with all the different components of OUR Piggy in PInk...and we're so excited to present them to you!

  Here she is at her first photo shoot!  Isn't she super cute?  I LOVE the simplicity of her facial features along with her floppy ears.  Check her out on our online store as well as our retailers to see it in person!

FYI:  My product photographer, Patrick, is amazing!  He totally knows how to shoot any type of product in the best way.  We're so thankful that he's on our team!  This photo shoot in particular was done at 10pm after one of my trade show days.  I would have been exhausted, but Pat's genius ways behind the camera kept me energized!  If anyone needs someone in the Chicago area, feel free to contact me for his info!  My lifestyle photographer is equally incredible!  Vanessa Frosch...

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Sunday, February 15, 2009 10:50 PM


Beep Beep in....PINK!

Before I gave birth, I wanted the gender neutral colors.  I registered for green and yellow.  I wanted to be more practical even though I knew I was having a baby girl.  After Kayla popped out, I covered her in PINK.  It's funny how that happens.

I designed my first Beep Beep in green for that same reason - to allow other parents to be more practical.  However, I got SO many requests to make Beep Beep in PINK!  Store owners and consumers directly emailed me and made numerous suggestions.  So, here it is!!! 

  I searched so many different lots of PINK dye to find the right shade.  This pink is not TOO pink.  My team thought I was crazy when I kept returning samples and passionately pointing out the difference between pinks that you could only see in the right shade of sun light.  Regardless, I finally found it!  It's available online here and at all of our amazing retailers.

When you email me your suggestions and call me with thoughts, I'm totally taking notes!  Keep them coming! :)


There is always something happening at BabbaCo.  We're developing new products, sharing stories/tips on what we figured out the hard way, and just trying to be ourselves.  Read along as Jessica and her parent friends live this life as "mom" and "dad". 

Join in and chat with us!

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