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| Hi there! This is a place where I share my random thoughts, startup stories, and real steps throughout the journey of being a mompreneur. Looking forward to hearing from you! |
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| Tuesday, March 17, 2009 7:17 PM |

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Late night at work = Dadda picnics
I've been struggling lately to keep it all together! I caught a cold from Kayla (my 3rd one this season!), but there are no breaks for being a mom. No matter what, babies/kids wake up at the crack of dawn demanding breakfast. Kayla's thing lately is "jelly stix!!", which are toasted peanut butter and jelly sandwiches cut in stick form - hence the "jelly stix" name. Laundry doesn't stop piling up. Dinners have to be made. Diapers need to be changed, etc. etc. All you parents out there know exactly what I'm talking about! There IS no "sick day" for all the mommy duties. Of course, we love it, but we just need to be sick sometimes, too.
Same goes for being a mompreneur. Every day that is lost, things don't progress. I don't have to call anyone to say that "I'm sick" with a raspy voice to be convincing, but the flip side is that things don't get done.
I'm working late tonight to make up for the 'sick mode' I've been in for the last week. I don't do it that often, but it's a trade off for usually keeping great hours to be with Kayla most of the day. As I was preparing my presentation, I got THE BEST email from my hubby. It just said, "Dadda daughter picnic! Miss you!" with the attached picture.
Dadda put her picnic table outside on the porch to enjoy dinner in the 70 degree weather together. We live in Chicago, so 70 degree weather is a HUGE CELEBRATION, especially in March. He said before she sat down, she said, "FUN! Where mommy?" My heart melted. Talk about motivation to bust out my presentation for the meeting to rush home and join them. Signing off...to go to a picnic...
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| Friday, February 27, 2009 3:58 PM |

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BabbaCo in CANADA! I love CANADA! Peter and I actually got engaged in Montreal, which was the most memorable and stunning place on a quiet December day. I still have a great warm feeling whenever someone mentions Canada.
A few weeks ago, I got in touch with an incredible woman who distributes products in Canada. Mary is such an inspirational person all around as a mom of 2 boys running a successful distribution company! Through her, we are now available in CANADA! We will keep adding our stores on the "stores" tab of our website. I wanted to highlight one store in particular who is having a great sale in March.

Purple Pupa (www.purplepupa.com) is an online store in Canada with the focus of offering American products to Canadians. What a perfect match! They carry clothing lines such as Deux Par Deux, Juicy Couture, Baby Legs, and so much more. She has something for boys and girls sizes 0-16! The name was inspired by their nickname for her daughter, which was "pupa" meaning "doll" in Italian. So cute! You'll find whatever you need at this adorable store with amazing taste!

Purple Pupa is one of our first retailer partners in Canada and they now have the BabbaCovers! FREE shipping to Canada for all orders over $99 before taxes and there is a special discount code for everything (including sale items). 10% off with code: PUPA2009.
I love all of these incredible moms who are running their successful companies all over the world! There is nothing like a business call that gets the job done, yet we're able to swap stories about our kids or our conversation gets interrupted by her son running off with the other phone receiver. It makes me so proud to be a MOMpreneur. To all of you out there, a huge HIGH FIVE, hip bump, and happy dance. Looking forward to furthering our partnership!
... Read More »
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| Sunday, February 15, 2009 11:09 PM |

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Piggy in Pink...makes her debut! Pretty in Pink....is now Piggy in PInk! Some people ask me how these designs get created. Why a Pig?? Well, we received a slightly darker shade of pink than what I originally ordered for the new pink Beep Beep. Instead of returning it, we thought, "what else could we do with this?" Can we make a pink poodle? NO. What about a pink elephant? NO, that's stretching it. Then, Esther suggested a PIG! Of course! Babies are our little piglets...it's perfect!
We researched all the different types of pigs out there. What do real pigs look like? What do cartoon pigs look like? (Do you remember Porky the Pig...th..th...tha...that's all folks!?) Luckily, people on our team were obsessed with pigs, so we rounded all of them up.
Who knew there were so many different versions? We played around with all the different components of OUR Piggy in PInk...and we're so excited to present them to you!
Here she is at her first photo shoot! Isn't she super cute? I LOVE the simplicity of her facial features along with her floppy ears. Check her out on our online store as well as our retailers to see it in person!
FYI: My product photographer, Patrick, is amazing! He totally knows how to shoot any type of product in the best way. We're so thankful that he's on our team! This photo shoot in particular was done at 10pm after one of my trade show days. I would have been exhausted, but Pat's genius ways behind the camera kept me energized! If anyone needs someone in the Chicago area, feel free to contact me for his info! My lifestyle photographer is equally incredible! Vanessa Frosch... Read More »
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| Sunday, February 15, 2009 10:50 PM |

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Beep Beep in....PINK!
Before I gave birth, I wanted the gender neutral colors. I registered for green and yellow. I wanted to be more practical even though I knew I was having a baby girl. After Kayla popped out, I covered her in PINK. It's funny how that happens.
I designed my first Beep Beep in green for that same reason - to allow other parents to be more practical. However, I got SO many requests to make Beep Beep in PINK! Store owners and consumers directly emailed me and made numerous suggestions. So, here it is!!!
I searched so many different lots of PINK dye to find the right shade. This pink is not TOO pink. My team thought I was crazy when I kept returning samples and passionately pointing out the difference between pinks that you could only see in the right shade of sun light. Regardless, I finally found it! It's available online here and at all of our amazing retailers.
When you email me your suggestions and call me with thoughts, I'm totally taking notes! Keep them coming! :)
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| Sunday, January 25, 2009 10:34 PM |

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Mommy & Dadda Swap I've been meaning to write about this as it happened, but I'm glad I waited until it was all over. The week leading up to the trade show was an unusual one. I had to get ready with production runs, last minute packaging changes, sales meetings, etc. I was busier than usual and the time requirement was more demanding than the normal routine. Luckily, Peter's schedule was lighter that week. We basically swapped roles as mommy and dadda...and it sure was a great experiment.
I felt like I was on one of those television shows where you swap roles as an experiment to gain perspective on another person's life. Peter and I swapped responsibilities and expectations for one week. Peter did most of the morning and night routines with Kayla - dropping her off and picking her up from school, night time baths, dinner, etc. It was quite impressive. The house was a MESS, but hey...he did an amazing job keeping Kayla together and giggling. On the other hand, I was working late getting everything prepared and coming home just to put her to bed. It was a tough week for all of us, but the BEST thing that happened was gratitude of our current roles.
We all know it. We complain at times about things that we wished we had. Peter would say to me, "it's easier to be home! You are with Kayla and you have more down time." I would say, "It's easier to work and stay late to get all your things done." Well, we both realized that it's tougher on the other side. Peter was EXHAUSTED after that week. Now he keeps saying, "how do you do it? Taking care of a toddler, working, and keeping the house together is completely insane!" You could only imagine how good that felt when I heard him realize that.
On the other hand, I also realized that working all day so intensely is EXHAUSTING. I missed Kayla terribly and it was hard to immediately jump back into home life after being so intense for so long. When I got home, I expected to jump right into the bath with Kayla to play with her out of eagerness, but my mind was mush. ... Read More »
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| Thursday, January 22, 2009 11:17 PM |

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BabbaCo's first wholesale trade show! I have so many topics to talk about! I'll start off by updating everyone on the past 2 weeks. We decided to take a last minute opportunity to exhibit at a wholesale trade show, the Living & Giving Show at the Merchandise Mart in Chicago. Our team totally pulled together with some late nights and lots of Google searches! As always, all of my ideas literally start off with a napkin sketch. This particular napkin is from Subway, where I usually grab my quick lunch down the street from my office.
My good friend, Esther, who is a tremendous help always debates these drawings with me as we munch on our meal deals. Well, these sketches soon turned into this...

It really pulled together, but the entire process was HILARIOUS! BabbaMoms Christine, Nathalie, Esther, and I were 4 women literally lugging stainless steel tables out of our mini-van, figuring out all the power tools, and hooking up electrical cords. It was definitely a hoot and as I look at the pictures, I just crack up. The show was a huge success for us! The best part about it was actually meeting so many amazing boutique owners! The store names were so creative, the teams were incredibly entertaining, and the visions were inspiring. I look forward to building stronger partnerships with everyone.
Here is our first customer of the whole show! She owns a store, Sweetpea's, and it was completely obvious that she was our first order of the show! When she calmly said, "Great...I want to put in an order." I responded, "OH! Really? Awesome! Great! Ok!" I was a bit too excited, but it IS exciting! I think I'll be just as excited when I write order #2,999,348,348.

... Read More »
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| Monday, December 15, 2008 2:40 PM |

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How to stop a thumb sucker!

This stuff is amazing! (and I am NOT getting paid from this company!) I just wanted to share the product that completely made Kayla stop sucking her thumb in ONE day!
Kayla was a good sleeper from the time she was an infant. She took after her Dadda in that way - slept like a rock. Every baby needs some kind of soothing method though. My friend, who is an infant physical therapist and developmental counselor, suggested that I teach Kayla how to suck her thumb as her soothing method. So, we did. It worked wonders! We would put her down to sleep, the blankie in one hand, and the thumb would automatically pop in. She fell asleep and would soothe herself if she woke up in the middle of the night.
The downside came at about 14 months when sucking her thumb became a HABIT! Any time we were in the car, the thumb would be in. When she would watch a video, the thumb would be in. We started to get concerned. I read up on methods to stop the thumb sucking like overt praise, distraction, taking away the trigger object (in our case, her blankie), etc. Nothing worked. So, I read reviews and found MAVALA Stop.
I applied a tiny itty bitty dot to the joint part of her thumb. I didn't want to put it on her nail b/c toddlers eat with their fingers still and I didn't want to impact her taste. When the thumb went in, she looked at me with disgust and I said, "EWWWWWeeeee, right? Kayla, it's yucky! Yuck yuck yuck!" She tried one other time that day, and she immediately took it out of her mouth. In just ONE day of applying a tiny itty bitty dot, it worked!
I shared this with my older sister, who has a daughter one year older than Kayla. She's about 3 now. My cutie patootie and smartie niece also loved sucking her thumb. She had one more year of sucking expertise than Kayla. I had some doubts, but Mavala Stop worked on HER in ONE day, too! :)
So, I thought I would share this with you guys! You all share great tips and stories with me, so I'm sharing one of mine with you! :) Again, I'm not getting paid by this product. I WISH they were paying me for this review!!! As a newer company, I could use it. haha I'm kidding. I think the best reviews come from those who have no other motive other than sharing what they experienced. You never know what you can believe out there now! I'm just a mom sharing with other moms and dads. :)
(For those who don't have a thumb sucker, but you have a pacifier junky, you can use the SuperNanny method of the "Pacifier Fairy" who floats away with pacifiers one night. I don't have any experience with this, so I haven't met this fairy.) Read More »
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| Wednesday, November 26, 2008 2:40 PM |

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The journey of a mompreneur...
I've been getting tons of emails from all of you requesting to hear more about the mompreneur experience. I share similar things with each email response, so I thought a better way to share is by blogging about it. This is the journey of a mom starting up a business wth a toddler by her side.
sdlfart vihdfgi347129 dghdsfjkldfjogiod ffijofjodfjo (uh...THAT was literally Kayla, my 21-month-old daughter, saying hello by slamming on the keyboard. It's much better than pulling OFF the keyboard keys like she usually does when I'm not looking. Once I went a whole week without the "N" key because I couldn't find it on the floor!)
So, the 2 questions I get asked the most so far are: When did you start this? How did you come up with the BabbaCover idea?
I started BabbaCo in concept 3 years ago. I didn't even have a baby yet! In college, I had a baked goods company that I started out of my dorm room (literally!). I started baking my special custom treats for my friends and started selling them at the Quick Mart across the street. They kept selling out, so I produced more and eventually started a business. In less than 18 months, we were in 320 locations and I had a full manufacturing process, 13 employees, and investors! I started it as a 19-year-old student WITH braces (yes, I got braces very late in life) and grew up fast through the experience. After years of running nonstop, I was worn out and knew it was time for me to move on.
I KNEW that the next time I started a business, it would be for something that I truly loved, enjoyed, and believed in because it requires all of my commitment, heart, and soul. When Kayla was born, I started creating products that just made my life easier. I quit my corporate job at Kraft Foods in November 2007 (almost one year ago!). A lot has happened this year! Do you want to hear more details? Email me your specific questions and I'll share, but I won't bore you now. :)
The creation of the BabbaCover was inspired by my own frustration. Kayla was a blankie gal. She self-named it "Dee Dee" (no idea where that came from) and we had to drag it everywhere! We live in Chicago where the winters are brutal. It is just bitter cold! Covering the infant car seat all day and night, the blankie kept falling off, I couldn't see what she was doing, and I almost dropped the entire carrier b/c the blanket was satin and slippery.
My frustration opened my eyes to every parent around me struggling with the same thing! So, I designed the product and started using it on Kayla. The BabbaCover was born! No more fumbling with blankets! We especially used it when we went out to eat at restaurants. Pre-BabbaCover, I used a waiter's apron (!!!!) to cover Kayla, so she could take a nap. No more of that.
Thanks to everyone for emailing me and being part of this journey. Keep sending us your pictures and testimonies about the product! I can't tell you how much it energizes me.
Check back for more insider stories... Read More »
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| Monday, October 27, 2008 11:52 AM |

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BabbaCo Baby Photo CONTEST WINNER and runner-ups!
After agonizing over the winner with our objective panel of 'judges', we finally picked 1 winner and 2 runner-ups. We feel that these pictures capture some special BabbaCo Moments that bring back memories for ALL parents universally. They remind us why we love our little bubbas so much!
The winner receives a free BabbaCover of style choice(!). The runner-ups receive $20 off on www.babbaco.com.
Thanks to everyone for sharing their precious photos! You'll definitely see your little one's face on our BabbaCo Blog!

The WINNER!! We call this "brotherly love". It made us all feel that warm feeling of true love between siblings, cousins, friends, etc. THIS is a Babba Moment caught on camera.
RUNNER-UPs:

Is this baby real? She completely looks like a precious doll! We all had moments where we wanted to dress our little ones up like dolls. THIS picture captured that Babba Moment.

Don't we all want to feel how this baby looks? We all want our babies to be full, content, and rested. THIS is a Babba Moment of that serene state. *sigh. Her facial expression, her curled up arms, her leg rolls...we love it!
Thanks...
Jessica
Read More »
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| Wednesday, October 22, 2008 11:03 PM |

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Meet Nathalie, our first BabbaMom!
What is a "BabbaMom"?

Becoming a mom, I found juggling life in reality was not an easy task. I wanted to be Top Mom, Top Model, and Top Career Woman. Although many would argue that being top in all those things were impossible, I concluded that finding some sort of balance was crucial.
I worked in corporate life as a new mom and struggled with the acceptance that I can't be everywhere at the same time doing everything for everybody 100%. Was I ready to lower the expectations for myself as a mom? No way. Was I ready to stop going after my professional career? Not yet.
After experiencing both big-corporation-working-mom life and the stay-at-home mom life, I was 100% sure of one thing. When I launched BabbaCo, not only would our PRODUCTS help parents juggle life, but our whole culture would be about finding that balance for moms and dads.
BabbaMoms and BabbaDads are a segment of our team who work part-time. They are the best talent in their field, but they understand what it means to juggle life in reality and finally figured out the balance that works out for their family. Nathalie is our first official BabbaMom! She and her husband have 2 super cute kids (as you can see above). Her daughter and son are less than one year apart! (Wow...they definitely had a lot to juggle!) They are such a down-to-earth family that figured out their priorities early and kept refining their ways of executing them. She'll be sharing her wisdom and tips with us along the way.
Nathalie is working on strategic sales and customer service. Welcome to the team, Nathalie Read More »
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| Friday, September 26, 2008 12:31 AM |

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Welcome to our REAL crew!
FINALLY!! BabbaCo is here and we’re ready to connect. Our bloggers, Robodad and SR, have already been sharing their stories and perspectives. Aren’t they awesome? I searched high and low for that “influential” mom and dad. You know…every social circle has THAT “influential” mom/dad who knows the latest news, has the best tips, and shares the greatest stories. Well, we got them to be part of our crew!
We are REAL parents. We aren't famous (although that would be nice sometimes), we aren't perfect (is that possible?), and we haven't figured it all out (that's part of the fun). We are just real parents experiencing the different stages of infancy and toddlerhood.
Robodad is the most creative and cool dad around. He respreSENTS the “dada” community and will keep us updated on what’s cool and interesting. He usually has great links to videos, sites, articles, pics, etc. that are always worth checking out. His perspective on being a dad makes you stop and think.
SR is the most hilarious mom I ever met. When I heard that she went “STROLLER SKATING” with her baby in tow (read more about this in her future blog entry), I knew she had to be a BabbaMom. She’s the mom you would call when you need a laugh. Her perspective on parenthood is so refreshing!
What about me? I’m a mom who believes in balance and constantly strives for ways to achieve it. I created these products to help parents juggle it all. At first glance, the BabbaCover may appear to be just a cute accessory. But, it’s more than that. It helps you still go out and live life! Go ahead and take that brisk walk in the fall! Go out to eat even though your baby is napping! Enjoy the football game in the bleachers WITH your baby! You can do all that because you have the security of knowing that your baby is shielded from the cold wind and protected from his surroundings.
Creating that balance allows you to stay true to yourself and become the best parent you can be. Happy parent = happy baby. This balance is crucial. Is it possible? Well, that’s what we’re striving to do and create. Join us. Read More »
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There is always something happening at BabbaCo. We're developing new products, sharing stories/tips on what we figured out the hard way, and just trying to be ourselves. Read along as Jessica and her parent friends live this life as "mom" and "dad".
Join in and chat with us! |
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